Report: How NatWest handled their banking crisis on Twitter

On the 21st June 2012, The RBS group suffered a computer failure which knocked out much of the banks group’s ability to process payments through their computer system. The problem lasted almost a week in which time over 11 million NatWest customers were affected.

In this report, we look at when consumers flocked to the NatWest Twitter account for answers, and how NatWest handled their Twitter account through this process.

 

One thought on “Report: How NatWest handled their banking crisis on Twitter

  1. [...] new report from BirdSong: Social Media Reconnaissance identified a number of elements that point to Natwest [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>