Social Media is a key battleground for the US Political nominees and Pinterest is no exception. Rival First Ladies Ann Romney and Michelle Obama have created Pinterest accounts to share their personal interests.
But which one is winning?
Data analysed through BirdSong shows Michelle Obama, who created her account less than a month ago is leading with 34,764 followers to Ann’s 9.284 followers. This impressive leads comes despite sharing only 28 pins to Ann’s 111 pins.
Who runs the accounts?
The Obama Pinterest account is managed by the campaign team. Any personal pins are indicated by ‘mo’. Currently Michelle has personally pinned 6 of the 28 pins. Ann Romney’s account has not stated who is managing the pins.
What are they sharing?
Michelle Obama has created just four boards
- Recipe Ideas
- Around the White House
- Great Memories
- Family
Ann Romney has 9 boards
- July 4th Recipes
- Crafts/DIY
- Things I love
- Patriotic
- Inspiration
- Family
- Recipes
- Campaign
- Books Worth Reading
The Most Popular Pins
Campaign shots and recipes top Ann Romney’s popular pins for likes. A Banana Bread recipe currently tops the list of most popular (likes) and shared (repins) for Anne Romney.
The most popular pin to date is from Michelle Obama, offering a canid picture of Barack Obama before the 2009 inauguration.
This picture has achieved 756 likes to date and 570 repins.
BirdSong Pinterest Analytics
As part of the continued BirdSong expansion, analytics for Pinterest will be launching mid July. Detailed reports will be available for any Pinterest account breaking down:
- Number of Followers
- Number of Following
- Number of Boards
- Number of Pins
- Likes per Board
- Likes per Pin
- Reshares per Pin
- Links to all pins and boards
BirdSong reports can be accessed as part of the standard reports bundle. Join our mailing list below or follow @birdsongdtt on Twitter to be notified when we launch.
