Compare Twitter Followers
When planning or improving a Twitter strategy, it is sometimes useful to identify common users between accounts. By comparing Twitter followers you can start to identify a potential audience that has stated an interest by following two different brand Twitter accounts.
Three are a few ways you can use Follower Comparison to improve your social marketing efforts:
1. Compare Twitter Followers to find a relevant audience
Not all Twitter users will tweet or mention a brand or an interest so they cannot be identified by social listening tools. With the Twitter Follower Comparison you can see the correlation of followers between two brands. This could be a comparison of Twitter followers between @VirginAtlantic and @BritishAirways which would provide a list of potential flyers.
If you are launching a fashion account, looking at people who follow both @NetaPorter and @Selfridges will give you an initial audience list for potential engagement.
You can also use the Twitter follower comparison to understand more specific interests. Again, using Fashion the Twitter accounts that follow by @Selfridges and @JimmyChooLTD
2. Compare Twitter Followers of the Same Brand
Many brands are now using more than one Twitter account for their brand. For example, British Airways has two accounts @britishairways and @british_airways. by comparing Twitter followers of both accounts, we can see the overlap of users that follow both accounts. From here you can calculate a net reach of unique followers for this account.
Both these examples will help you compare Twitter followers as part of your social marketing strategy.
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